Business Success

Preface Management education in our country has recently experienced a sea-change in its curriculum, wherein electives in finance and marketing have been enlarged. In fact, finance has assumed greater significance for all those pursuing a management course or its allied.

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It is now well established fact that the success of any business concern depends inter-alia upon the efficiency with which funds are being managed. As such, management students must have an opportunity to gain effective knowledge of various aspects of finance i.e., procurement and utilisation of funds in an optimal way. That is why there is a separate paper/subject of `Financial Management’ almost in every curriculum of BBA/MBA programmes run by University Departments or B Schools.

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